Alice McCall is an Australian fashion brand, known for its whimsical, feminine and playful designs. The brand offers a wide range of clothing, including dresses, tops, pants, skirts, jumpsuits, swimwear and accessories.
Alice McCall launched her eponymous label in 2004 after working as a stylist in London.
The brand started out as a small boutique in Sydney and has since expanded globally, with stockists all over the world.
Alice McCall is known for collaborating with artists, photographers and musicians for unique and inspired collections.
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A signature style from the brand, the Sweetheart Mini Dress is a flirty and feminine dress with a fitted bodice and flared skirt.
A playful and fun playsuit with a printed lovebirds motif, featuring a ruffled neckline, tie waist and flared shorts.
A romantic and whimsical dress with a sheer, textured fabric featuring a ruffled collar, voluminous sleeves and a tiered skirt.
A retro-inspired one-piece swimsuit with a halter neckline and low-cut back, featuring a heart-shaped cutout at the bust.
Alice McCall is based in Sydney, Australia.
While the brand has made efforts towards sustainability, such as using recycled and eco-friendly materials, it is not considered a fully sustainable brand.
Yes, Alice McCall has standalone stores in Australia, the UK and the US, as well as department store concessions in different parts of the world. The brand also sells through various online retailers.
The brand offers sizes ranging from 4 to 16 (AU), or 0 to 12 (US) for their clothing.
The brand offers a 14-day return window for full-priced items, and a 7-day window for sale items. Items must be returned in their original condition with tags attached.