Drift is a conversational marketing and sales platform that helps businesses connect with their website visitors in real-time. It enables businesses to engage, qualify, and convert leads through personalized conversations.
Drift was founded in 2014 by David Cancel and Elias Torres.
The company initially started as a messaging app for businesses called Driftt, which aimed to replace email as a communication tool.
In 2015, Driftt pivoted to focus solely on B2B marketing and sales, rebranding as Drift.
Drift has experienced rapid growth since then, raising significant funding and expanding its product offerings.
The company has been recognized for its innovative approach to conversational marketing and its commitment to improving customer experience.
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Drift is used for conversational marketing and sales, helping businesses engage, qualify, and convert leads through personalized conversations.
Drift Chat allows businesses to communicate with website visitors through live chat, enabling real-time conversations and improving customer engagement.
Yes, Drift offers integrations with various popular tools like HubSpot, Salesforce, Slack, and more, allowing businesses to enhance their workflow and data management.
Yes, Drift is suitable for small businesses as it offers flexible plans and scalable features that cater to the specific needs of different business sizes.
Yes, Drift provides analytics and reporting features that allow businesses to track and analyze their conversational data, including chat engagement, lead conversion, and more.