Heroine make is a Japanese cosmetics brand known for its long-lasting and waterproof makeup products, specifically its mascaras and eyeliners. The brand also offers a range of base makeup, lip products, and skincare.
Heroine make was launched in 2005 by the Japanese company Isehan.
The brand's popular mascaras, such as the Heroine Make Long and Curl, have won multiple beauty awards and gained a loyal following in Japan and worldwide.
In 2015, Heroine make expanded its product line to include lip products and foundations.
The brand has collaborated with popular anime properties, including Sailor Moon and Cardcaptor Sakura, for limited edition makeup collections.
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One of the brand's most popular products, the Long and Curl Mascara promises to lengthen and curl lashes for up to 24 hours without smudging or clumping.
The Smooth Liquid Eyeliner is a waterproof and smudge-proof eyeliner that promises to last all day without flaking or fading.
The Mineral BB Cream is a lightweight and long-lasting base makeup that promises to even out skin tone and provide a natural-looking finish.
The Smooth Matte Lipstick promises a velvety, matte finish that lasts for hours without drying out lips.
The Speedy Mascara Remover is an oil-based makeup remover that effectively removes waterproof mascara and eyeliner without damaging lashes or irritating the eyes.
Yes, most of Heroine Make's makeup products, including mascaras, eyeliners, and base makeup, are waterproof and long-lasting.
Heroine Make products are available in select beauty stores and online retailers, such as Amazon and YesStyle.
Some of the most popular Heroine Make products include the Long and Curl Mascara, Smooth Liquid Eyeliner, and Mineral BB Cream.
Heroine Make has not made a public statement regarding animal testing, so it is unclear whether their products are cruelty-free or not.
Heroine Make products are generally safe to use on all skin types, but those with sensitive skin may want to patch test the products first to avoid irritation.