Kontoor Brands is a global lifestyle apparel company that designs, manufactures, and markets a diverse portfolio of denim products. The company is known for its iconic brands, including Wrangler and Lee, which have a long history and a strong reputation in the denim industry.
In 1889, Wrangler was founded by C.C. Hudson in Greensboro, North Carolina.
In 1912, Lee was founded by Henry David Lee in Salina, Kansas.
In 1947, Wrangler introduced their first jeans, known as the 11MWZ.
In 1969, Lee acquired the Buddy Lee Doll, which became a popular advertising symbol for the brand.
In 1986, Lee was acquired by VF Corporation, a global apparel and footwear company.
In 1996, Wrangler became an independent company after being spun off from VF Corporation.
In 2019, VF Corporation spun off its jeanswear division, which included Wrangler and Lee, into a separate publicly-traded company named Kontoor Brands.
Levi Strauss & Co is a renowned American denim brand that offers a wide range of jeans and other clothing items. Known for their quality and iconic designs, Levi's is a major competitor to Kontoor Brands.
American Eagle Outfitters is a popular lifestyle clothing brand that includes denim among its products. With a focus on comfort and trendy styles, it competes with Kontoor Brands in the market.
GAP Inc. is a multinational retail company that owns and operates several popular brands, including GAP, Old Navy, and Banana Republic. Although not solely focused on denim, GAP competes with Kontoor Brands in the apparel industry.
Wrangler offers a wide range of jeans for men and women, known for their durability, comfort, and classic Western styling. Their jeans come in various fits, washes, and styles to cater to different preferences.
Lee provides a diverse collection of jeans for men and women, featuring quality craftsmanship, innovative designs, and a comfortable fit. They offer a variety of styles and washes to suit different body types and fashion preferences.
Wrangler jeans are available for purchase on the official Wrangler website, as well as in various retail stores and online platforms such as Amazon, Walmart, and Zappos.
Kontoor Brands has made efforts to improve sustainability in their denim production. They have implemented initiatives like reducing water usage, incorporating recycled fibers, and implementing responsible chemical management.
While both Wrangler and Lee offer high-quality denim products, they have distinct styles and fits. Wrangler jeans are known for their Western influence and rugged styling, while Lee jeans focus on modern designs and comfortable fits.
Kontoor Brands' jeans generally follow standard sizing measurements, but fit can vary depending on the specific line and style. It is recommended to refer to the size charts provided by the brand or try on the jeans before purchasing.
Kontoor Brands offers different options for varying body types, including petite sizes. They have specific cuts and styles that cater to shorter individuals, providing a better fit and comfort.