Now and Later is a brand of fruit-flavored taffy-like candy which was first introduced in 1962 by the Phoenix Candy Company. The candy has a unique texture that allows it to be chewed for a long time without dissolving.
Now and Later was first introduced in 1962 by the Phoenix Candy Company.
It was later acquired by Beatrice Foods in 1976.
In 1983, Beatrice Foods sold the brand to Warner-Lambert.
In 2000, Warner-Lambert was acquired by Pfizer, which sold the brand to Farley's & Sathers Candy Company Inc. in 2002.
In 2012, Farley's & Sathers merged with Ferrara Pan Candy Company to form Ferrara Candy Company.
Starburst is a brand of fruit-flavored chewy candy that was first introduced in England in 1960. It is now owned by Mars, Incorporated and is a major competitor to Now and Later.
Laffy Taffy is a candy brand produced by the Ferrara Candy Company. It is similar to Now and Later but has a softer texture and comes in a wider variety of flavors.
Airheads is a brand of candy that is similar to Now and Later, but with a lighter and chewier texture. It is produced by Perfetti Van Melle.
The original Now and Later candy comes in various fruit flavors and has a taffy-like texture that can be chewed for a long time.
Now and Later Splits features a combination of two different fruit flavors in one candy, with a similar texture to the original.
Now and Later Extreme has a sour flavor and comes in various fruit flavors, with a harder texture than the original.
Now and Later candy is made of sugar, corn syrup, artificial flavors, and food coloring.
Now and Later candy comes in a variety of fruit flavors, including cherry, grape, apple, and watermelon.
Now and Later candy is known for its long-lasting chewiness, which can last anywhere from a few minutes to over an hour, depending on the person.
Yes, Now and Later candy is gluten-free.
Now and Later candy is not vegan-friendly, as it contains egg whites as an ingredient.