Performance Research is a market research company that specializes in conducting custom research studies for the sports, entertainment, and events industries. Their research focuses on understanding consumer behavior and preferences to help businesses make data-driven decisions.
Founded in 1985 by Jed Pearsall
Based in Newport, Rhode Island
Has worked with clients such as the NFL, NBA, and MLB
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Performance Research specializes in conducting custom research studies for clients in the sports, entertainment, and events industries. These studies can range from surveys to focus groups and aim to provide businesses with insights into consumer behavior and preferences.
Performance Research offers fan experience evaluations for sports teams and venues. These evaluations measure fan satisfaction across various touchpoints, including ticket buying, concessions, and overall experience.
Performance Research conducts audience research for broadcasters and media companies. This research helps clients better understand their audience and design programming and advertising strategies that resonate with them.
Performance Research specializes in the sports, entertainment, and events industries.
Performance Research conducts custom research studies for clients. These studies can include surveys, focus groups, and other qualitative and quantitative research methods.
Fan experience evaluation is a service offered by Performance Research that measures fan satisfaction across various touchpoints, including ticket buying, concessions, and overall experience. This helps sports teams and venues improve the fan experience and drive revenue.
Performance Research was founded in 1985.
Performance Research has worked with clients such as the NFL, NBA, MLB, and various sports teams and venues.