Private Selection is a premium brand of food products sold exclusively at Kroger-owned grocery stores, offering high-quality ingredients and unique flavor combinations.
The brand was launched in 1999.
The products were initially developed by chefs at Kroger's research and development kitchen.
Since then, Private Selection has expanded to include over 1,200 products across various categories, including deli meats, cheeses, bakery items, and frozen foods.
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Premium coffee blends sourced from around the world, roasted to perfection.
Artisanal cheeses crafted using traditional methods and high-quality ingredients.
Indulgent ice cream flavors made with high-quality cream and natural ingredients.
Authentic, home-style pasta sauces made with vine-ripened tomatoes and blended with savory herbs and spices.
Gourmet frozen pizzas with a crispy crust and delicious toppings.
Private Selection products are sold exclusively at Kroger-owned stores, including Kroger, Ralphs, and Fred Meyer.
Not all Private Selection products are organic, but the brand does offer a selection of organic products.
Private Selection products are priced higher than traditional store brands, but lower than many premium brands.
Private Selection products are made with high-quality ingredients and unique flavor combinations, giving them a gourmet taste and feel.
Private Selection products are subject to the return policy of the store where they were purchased. Customers can typically return products for a full refund if they are not satisfied.