Sensation is a brand of indoor dance music events that originated in the Netherlands and is now held worldwide. The events are known for their large-scale production, immersive themes, and a lineup of world-renowned DJs.
Sensation was founded in 2000 by Dutch production company ID&T.
The first Sensation event was held in the Amsterdam Arena and drew a crowd of 20,000 people.
Sensation quickly became known for its elaborate and immersive themes, such as 'The Tree of Love' and 'The Ocean of White'.
Over the years, Sensation has expanded to multiple countries including Brazil, Australia, and South Korea.
In 2017, ID&T was acquired by global events company SFX Entertainment and Sensation officially became part of the SFX portfolio.
In 2018, the last indoor edition of Sensation was held in Amsterdam, marking the end of an era for the brand.
Despite the end of the indoor events, Sensation continues to host outdoor festivals such as 'Sensation Rise' in India and 'Sensation Thailand'.
Tomorrowland is a Belgian music festival that features electronic dance music (EDM) artists from all over the world. The festival is known for its elaborate stage designs and immersive fantasy theme.
Ultra Music Festival is an annual outdoor music festival that takes place in Miami, Florida. The festival showcases electronic dance music (EDM) artists and has expanded to locations worldwide.
Electric Daisy Carnival (EDC) is an annual electronic dance music (EDM) festival that takes place in multiple locations worldwide. The festival is known for its elaborate stage designs, immersive themes, and carnival vibe.
The flagship event of Sensation, held annually in the Amsterdam Arena until 2018.
A version of Sensation where attendees wear all-white clothing, creating a visually stunning sea of white amidst the elaborate stage production.
A darker, harder version of Sensation that focuses on harder styles of electronic dance music (EDM).
An outdoor festival in Hyderabad, India, featuring a lineup of electronic dance music (EDM) artists and elaborate stage designs.
Sensation is a brand of indoor dance music events that originated in the Netherlands.
Sensation was founded by Dutch production company ID&T in 2000.
Sensation has been hosting elaborate indoor dance music events since 2000, known for their immersive themes and lineup of world-renowned DJs. The brand has expanded to multiple countries and has also hosted outdoor festivals.
Some of Sensation's competitors in the music festival space include Tomorrowland, Ultra Music Festival, and Electric Daisy Carnival (EDC).
The main products of Sensation are the flagship event held annually in Amsterdam, Sensation White where attendees wear all-white clothing, Sensation Black which focuses on harder styles of electronic dance music (EDM), and the outdoor festival Sensation Rise in India.