Urban Decay is an American cosmetics brand that boasts a wide range of beauty products that are predominantly vegan, cruelty-free and long-wearing. The brand is known for its edgy and bold makeup products that offer a pop of color and edge to every look.
Urban Decay was founded in 1996 by Sandy Lerner and Wende Zomnir.
The brand started with a line of 10 lipsticks and 12 nail polishes.
The brand's first product, a dark reddish-brown nail polish called 'Roach', sold out within weeks of its launch.
The brand gained popularity in the late 90s thanks to its wearable yet edgy and colorful eyeshadow shades.
In 2002, the brand was acquired by L'Oreal.
The brand has since launched several iconic products such as the Naked Palettes and the All Nighter Spray.
In 2020, Urban Decay announced its decision to discontinue its Naked Palette range, which had become one of the brand's most iconic and sought-after products.
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A palette featuring 12 cherry-inspired eyeshadow shades in a range of finishes, including mattes, shimmers and metallics.
A long-wearing setting spray that helps to lock in makeup for up to 16 hours. The formula is lightweight and oil-free.
A waterproof and long-wearing eyeliner pencil that comes in a range of bold shades. The formula is creamy and glides on easily without smudging or budging.
Yes, Urban Decay is a cruelty-free brand that does not test its products on animals.
Not all Urban Decay products are vegan, but the brand offers a wide range of vegan products. Look for the 'Vegan' label on the product packaging for a list of vegan products.
Some of Urban Decay's best-selling products include the Naked Palettes, All Nighter Spray, and 24/7 Glide-On Eye Pencil.
Yes, Urban Decay was acquired by L'Oreal in 2002.
Urban Decay products can be purchased at Sephora, Ulta, Macy's, and on the Urban Decay website.