Vistar is a leading provider of end-to-end digital signage and media solutions for the out-of-home advertising industry. The company offers a range of products and services designed to help businesses effectively engage with their target audiences through digital displays and interactive experiences.
Vistar was founded in 2003 as a digital signage software company.
In 2014, Vistar was acquired by Clear Channel Outdoor, a global outdoor advertising company.
Vistar expanded its product offerings to include programmatic buying capabilities for out-of-home advertising in 2016.
In 2018, Vistar launched the Data Partnership Program, offering advertisers access to audience data for targeted campaigns.
Vistar continues to innovate in the digital signage industry, developing new technologies and solutions to enhance customer engagement and campaign effectiveness.
Vistar focuses on providing digital signage and media solutions for the out-of-home advertising industry.
Vistar's DSP allows advertisers to programmatically buy and optimize out-of-home media, providing targeting, planning, and measurement capabilities.
Vistar offers access to audience data, enabling advertisers to create targeted campaigns based on demographics, behaviors, and geography.
Yes, Vistar provides a platform for media owners called Vistar Publishers, which allows them to manage and monetize their digital out-of-home inventory.
Vistar differentiates itself by offering a comprehensive end-to-end solution, including programmatic buying capabilities, audience data, and campaign management tools for the out-of-home advertising industry.