Victoria's Secret is an American lingerie, clothing, and beauty retailer. It is the largest American retailer of women's lingerie.
Founded in 1977 by Roy Raymond in San Francisco, California.
In 1982, the brand was acquired by Limited Brands (now L Brands).
Victoria's Secret expanded rapidly in the 1990s and 2000s, becoming the largest lingerie retailer in the United States.
The Victoria's Secret Fashion Show, an annual television event featuring models wearing Victoria's Secret lingerie, began airing in 1995 and became a cultural phenomenon.
After years of declining sales and criticism of its lack of diversity and inclusivity, Victoria's Secret announced in 2019 that it would cancel the annual fashion show and undergo a rebranding effort.
The company announced a new leadership team and a focus on inclusivity and sustainability in 2020.
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Victoria's Secret is best known for its lingerie, which includes bras, panties, and sleepwear.
Victoria's Secret also sells beauty products, including fragrance, body care, and makeup.
PINK is a sub-brand of Victoria's Secret that sells loungewear, swimwear, and accessories aimed at younger customers.
Victoria's Secret offers bras in sizes 30A to 40DDD and panties in sizes XS to XL. PINK offers some styles in XXS and XXL.
Victoria's Secret does not currently offer plus sizes, although the company has announced plans to expand its size range in the future.
Victoria's Secret has been criticized for years for its lack of diversity and inclusivity. However, in 2020 the company announced that it would focus on inclusivity and sustainability.
The Victoria's Secret Fashion Show was an annual television event featuring models wearing Victoria's Secret lingerie. The show was criticized for promoting unrealistic beauty standards and lack of diversity, and was canceled in 2019.
Victoria's Secret regularly offers sales and promotions, especially around major holidays like Black Friday and Valentine's Day.