SheaMoisture is a personal care brand that specializes in natural hair care, bath and body, and skincare products. The brand is known for using high-quality ingredients such as shea butter, coconut oil, and African black soap that are ethically sourced from women's cooperatives in West Africa.
Founded in 1991 by Richelieu Dennis and Nyema Tubman in Harlem, New York.
Started with selling shea butter-based products on the streets of Harlem.
In 2015, the brand faced backlash over a controversial ad campaign that some felt excluded their core customers.
The company was acquired by Unilever in 2017 but is still run by Richelieu Dennis and his family.
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A styling cream that defines and enhances curls while adding moisture and shine.
A body wash that cleanses and detoxifies skin with African black soap and tea tree oil.
A lightweight face lotion that hydrates and nourishes skin with coconut oil and acacia senegal.
SheaMoisture's products are formulated for all hair types, but the brand does have a focus on products for curly, coily, and natural hair textures.
SheaMoisture products use natural, organic, and certified organic ingredients whenever possible. They avoid harmful chemicals like sulfates, parabens, phthalates, and mineral oil.
SheaMoisture does not test their products on animals, and they're certified cruelty-free by PETA and Leaping Bunny.
SheaMoisture products typically have a shelf life of 2-3 years if unopened and stored properly. Once opened, they can last 6-12 months depending on the product and how it's used.
SheaMoisture products are available at most major retailers, including Target, Walmart, Ulta, and CVS. They're also sold on the SheaMoisture website and on Amazon.