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71326579
Influence: Science and Practice, Paperback
96% of respondents would recommend this to a friend
Item #:
71326579
€ 36
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Influence: Science and Practice uncovers the psychology behind why we say 'yes' to requests.
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What Stands Out
Research-Based Insights
Uses evidence from psychology and behavioral science to explore the mechanisms of influence, aiding readers in effectively understanding and applying persuasive techniques.
Practical Application
Offers actionable strategies that can be easily implemented, making it ideal for professionals seeking to enhance their influence in personal and organizational settings.
Comprehensive Coverage
Covers a wide range of influences—social, psychological, and situational—ensuring a holistic understanding for readers looking to improve their persuasive skills.
Product Details
- Author: Robert Cialdini
- ISBN: 9780205609994
- Format: Paperback
- Publication Date: 2008-07-29
- Examines the psychology of compliance in a narrative style combined with scholarly research
- Organizes compliance techniques into six categories based on psychological principles
- Includes updated coverage of popular culture and new technology
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Political & Social Sciences |
| Publication date | July, 2008 |
| Pages | 272 |
| Reading level | Grade 2 |
| Subgenre | Applied Psychology |
| Series title | No Series |
| Edition | 5th Edition |
| Publisher | Pearson Education |
| Original languages | English |
| Language | English |
| Awards won | None |
| Is collectible | N |
| Binding type | Perfect Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.00 x 0.60 x 8.90 in (15.2 x 1.5 x 22.6 cm) |
| Assembled product weight | 0.65 lb (290 grams) |
| Bisac subject heading | Psychology |
Who Should Buy?
-
Marketing Professionals
Ideal for marketers seeking to understand consumer behavior and enhance persuasive strategies in their campaigns.
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Students of Psychology
Beneficial for psychology students looking to explore the principles of influence and social behavior.
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Business Leaders
Great resource for entrepreneurs and managers aiming to improve negotiation skills and team motivation.
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Casual Readers
Not suitable for those seeking light reading; the content is academic and may require analytical thinking.
Product Description
Influence: Science and Practice, Paperback
About This Item
Introducing "Influence: Science and Practice Edition 5 Paperback" – a must-have book for anyone looking to master the art of influence and persuasion. Written by acclaimed author Robert Cialdini, this edition delves into the fascinating world of influence and provides valuable insights that can be applied to various aspects of life. Whether you're a business professional, marketer, or simply someone who wants to understand the psychology behind influencing others, this book is for you. With a wealth of knowledge, Cialdini explores the techniques and strategies used in influential leadership, sales and marketing, interpersonal interactions, negotiation, and more.
Discover how to effectively communicate your ideas, influence people's decision-making processes, and gain an edge over your competitors. As you flip through the pages of this paperback, you'll uncover the science behind influence and behavior change. Learn about cognitive biases, motivation, and the impact they have on consumer behavior. Uncover the secrets behind persuasive selling, advertising, branding strategies, and digital marketing. Ethical considerations are also addressed, ensuring that you not only develop your influence skills but also use them responsibly.
Gain a deep understanding of the psychology behind persuasive communication and the power it holds in various contexts. "Influence: Science and Practice Edition 5 Paperback" is the ultimate resource for anyone who wants to become a master influencer. Order your copy now and unlock the secrets to building authority, increasing influence, and making a lasting impact. Don't wait – start mastering the art of influence today!.
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€ 36
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Features & Benefits
- Explore the key factors that lead to compliance.
- Learn from Cialdini's unique blend of narrative and scholarly research.
- Discover six powerful psychological principles of persuasion.
- Widely used in academic settings and successful business practices.
- Gain insights from Cialdini's real-world experience in sales and advertising.
- A must-read for anyone looking to enhance their persuasive skills.
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