Integrated Marketing Communication
genuine image
Integrated Marketing Communication
Clear, concise, and practical, this textbook takes the reader through developing and implementing a comprehensive Integrated Marketing Communication plan.
Integrated Marketing Communication
Numéro d'article: 46724575

Integrated Marketing Communication

87% des répondants recommanderaient ceci à un ami

Numéro d'article: 46724575

€ 107

Détails du prix

Hors frais de livraison et de douane ( Les frais de livraison et de douane seront calculés lors du paiement )

*Tous les articles seront importés depuis États-Unis

En stock
États-Unis Importé depuis la boutique USA

QTY:

Commandez maintenant et recevez votre commande aux alentours du Monday, Septembre 28
Transaction sécuriséeTransaction sécurisée

Ubuy s'engage à protéger votre sécurité et votre confidentialité. Notre système avancé de sécurité des paiements garantit la confidentialité en chiffrant vos informations lors de la transmission grâce aux protocoles AES (Advanced Encryption Standards) et SSL (Secure Socket Layer). Vos coordonnées de paiement sont 100 % sécurisées car nous ne partageons pas vos informations de paiement avec des vendeurs tiers.

Nos meilleurs partenaires logistiques
  • fedex
  • dhl
Clear, concise, and practical, this textbook takes the reader through developing and implementing a comprehensive Integrated Marketing Communication plan.
Garantie U-Care :
Aucun
Sélectionnez un forfait
fast shipping

Livraison
rapide

free return

Retour
gratuit*

Emballage sécurisé

Emballage sécurisé

Produits 100 % originaux

Produits 100 % originaux

pci-dss

Conformité PCI DSS

iso certified

Certifié ISO 27001

paypal payment
visa payment
mastercard payment
Note: Step Down Voltage Transformer required for using electronics products of États-Unis store (110-120). Recommended power converters Acheter maintenant.

Ce qui se démarque

Comprehensive Framework
Offers an extensive overview of integrated marketing communication strategies, ensuring readers grasp the entire process from conception to execution, effectively addressing contemporary marketing challenges.
Real-World Examples
Includes case studies and examples from leading brands, providing actionable insights and practical applications that help students and professionals relate theory to practice effortlessly.
Updated Content
Features the latest trends and digital marketing tools, equipping readers with relevant knowledge and techniques to succeed in a rapidly evolving marketing landscape.

Détails du produit

Shop Integrated Marketing Communication online at a best price in Martinique. 036743623X
  • Explores the transformation of advertising, sales promotion, and public relations
  • Focuses on emerging technologies and established digital and legacy media
  • Guides readers in developing and implementing an Integrated Marketing Communication plan
  • Emphasizes the importance of social media, website development, and mobile marketing
  • Includes new chapters on objectives, budgets, legacy media planning, and innovative technologies
  • Suitable for upper-level undergraduate students, postgraduate students, and business professionals
Publisher Routledge
Publication date November 30, 2021
Edition 2nd
Language English
Print length 330 pages
ISBN-10 036743623X
ISBN-13 978-0367436230
Item Weight 1.4 pounds (640 grams)
Dimensions 6.85 x 0.75 x 9.69 inches (17.4 x 1.9 x 24.6 cm)

À qui est-ce destiné ?

Suitable For
  • Marketing Students

    Ideal for undergraduate or graduate students studying marketing, providing comprehensive insights into integrated marketing strategies.

  • Marketing Professionals

    Beneficial for professionals seeking to enhance their understanding of integrated communication in real-world marketing scenarios.

  • Educators in Marketing

    Useful resource for educators to teach integrated marketing concepts, enriched with case studies and practical applications.

Not Suitable For
  • Casual Readers

    Not suitable for casual readers without a marketing background, as it delves deeply into technical concepts.

DESCRIPTION DU PRODUIT

Integrated Marketing Communication

Vous avez une question ? Chattez avec nous

Questions et réponses des clients

  • question: What is Integrated Marketing Communication (IMC)?

    répondre: Integrated Marketing Communication (IMC) is a strategic approach that aims to unify all marketing communication tools, channels, and messages, ensuring consistency across various platforms. By coordinating these elements effectively, businesses can create a cohesive marketing strategy that resonates with audiences, ultimately leading to improved customer engagement. For instance, a brand may use IMC to synchronize its advertising, public relations, and digital marketing efforts to enhance its overall messaging.
  • question: Who is the target audience for the Integrated Marketing Communication 2nd Edition book?

    répondre: The target audience for the Integrated Marketing Communication 2nd Edition includes marketing professionals, students studying marketing, and academic institutions looking to provide a comprehensive understanding of effective marketing strategies. This edition is particularly valuable for those preparing for careers in marketing, advertising, and public relations, as it presents modern case studies and theoretical frameworks relevant to current market dynamics.
  • question: What key topics are covered in Integrated Marketing Communication 2nd Edition?

    répondre: Integrated Marketing Communication 2nd Edition covers a range of essential topics, including brand messaging, promotional strategies, digital marketing integration, audience segmentation, and measurement of campaign effectiveness. This comprehensive coverage is designed to equip readers with the knowledge and tools necessary to implement successful marketing campaigns across various media channels while adapting to the evolving landscape of consumer behavior.
  • question: How can Integrated Marketing Communication improve brand awareness?

    répondre: Integrated Marketing Communication can significantly enhance brand awareness by ensuring that all marketing messages are aligned and consistent, thereby reinforcing the brand's identity. When consumers receive unified communications across channels like social media, print, and digital advertising, it creates a stronger impression and facilitates recall. For example, consistent hashtags across campaigns can build recognition and encourage user engagement, ultimately elevating brand visibility.
  • question: What role does digital marketing play in Integrated Marketing Communication?

    répondre: Digital marketing plays a crucial role in Integrated Marketing Communication as it allows for real-time engagement, targeted messaging, and measurable results. By integrating digital channels such as social media, email, and content marketing, businesses can reach their audiences more effectively and personalize their communication based on user behavior. For example, utilizing social media ads to complement email campaigns can enhance the overall impact of the marketing strategy.
  • question: Why is measuring the effectiveness of Integrated Marketing Communication important?

    répondre: Measuring the effectiveness of Integrated Marketing Communication is vital for understanding return on investment (ROI) and optimizing future marketing strategies. By analyzing data from various channels, companies can identify what works and what doesn’t, allowing for adjustments that improve performance. For instance, tracking engagement metrics on social media can inform decisions on content creation and advertisement placement, ultimately enhancing customer connection and conversion rates.
  • question: How does Integrated Marketing Communication support customer loyalty?

    répondre: Integrated Marketing Communication supports customer loyalty by fostering consistent and meaningful interactions with the brand. When customers engage with harmonious messaging across different touchpoints, they develop a strong emotional connection to the brand. For example, by ensuring that advertising campaigns compliment loyalty programs, brands can create a comprehensive experience that encourages repeat purchases and long-term loyalty.
  • question: What are some practical applications of Integrated Marketing Communication?

    répondre: Practical applications of Integrated Marketing Communication include running coordinated campaigns that utilize multiple platforms such as television, social media, and influencer partnerships. For instance, launching a new product can involve TV commercials outlining key features complemented by social media influencer endorsements, email marketing, and blog posts that provide in-depth content. This multi-channel approach maximizes reach and reinforces the campaign message.
  • question: Can Integrated Marketing Communication apply to small businesses?

    répondre: Yes, Integrated Marketing Communication is particularly beneficial for small businesses, as it allows them to maximize the impact of limited resources by creating a cohesive branding strategy. By integrating their messaging across channels—like utilizing local social media ads and community events—small businesses can effectively reach their target audiences and create a memorable brand presence. This alignment will help them compete with larger brands in their market space.
  • question: Where can I buy Integrated Marketing Communication 2nd Edition in Martinique?

    répondre: You can buy Integrated Marketing Communication 2nd Edition in Martinique at Ubuy. Ubuy is a reputable online platform that offers a wide variety of books and educational resources, making it convenient to find the specific edition you seek. With their user-friendly interface and reliable service, you can easily navigate to this title and explore other related resources.

Research Editorial Review

Aucune critique éditoriale trouvée

Avis et évaluations clients

1 évaluations des clients
  • 5 étoile
    100%
  • 4 étoile
    0%
  • 3 étoile
    0%
  • 2 étoile
    0%
  • 1 étoile
    0%

Donnez votre avis sur ce produit

Partagez votre avis avec d'autres clients

CONFIANCE EN LA PLATEFORME & PROTECTION DE L'ACHETEUR

trustpilot logo
4.2/5 9477 commentaires
Lire les avis
JK
Jasmin
Acheteur vérifié

“Great products and very good service: very easy and very fast international delivery.”

9 September 2026 · via Trustpilot
AG
Anke
Acheteur vérifié

“Wonderful online shopping experience, smooth transaction from the start. Payment method works conveniently and delivery is unexpectedly fast and reliable. You go the extra mile for service. What makes this even more amazing, you deliver to Namibia. I will remain a happy Ubuy customer and will increase my purchases for sure! Thank you!”

10 September 2026 · via Trustpilot
H
Hazel
Acheteur vérifié

“Very easy to find the products what you need, and so fast delivery, that’s why I highly recommended to others costumers to used ubuy.”

10 September 2026 · via Trustpilot
O
Opaleye
Acheteur vérifié

“I received exactly what I ordered I was skeptical about your site because that was my first time to order. But the order came timely and neatly packaged. I was not disappointed. Thank you.”

11 September 2026 · via Trustpilot
AC
Adele
Acheteur vérifié

“Easy to find and order what you want on the website. Delivery is quick to the UK”

8 September 2026 · via Trustpilot
Paiement sécurisé Global Delivery Retours faciles Genuine Products

Historique des prix du produit

Informations importantes

  • Limitations : Pour les produits expédiés à l'international, veuillez noter que toute garantie du fabricant peut ne pas être valide ; les options de service du fabricant peuvent ne pas être disponibles ; les manuels, instructions et avertissements de sécurité des produits peuvent ne pas être dans les langues du pays de destination ; les produits (et les matériaux qui les accompagnent) peuvent ne pas être conçus conformément aux normes, spécifications et exigences d'étiquetage du pays de destination ; et les produits peuvent ne pas être conformes à la tension et aux autres normes électriques du pays de destination (nécessitant l'utilisation d'un adaptateur ou d'un convertisseur le cas échéant). Il incombe au destinataire de s'assurer que le produit peut être importé légalement dans le pays de destination. En cas de commande auprès d'Ubuy ou de ses filiales, le destinataire est l'importateur officiel et doit se conformer à toutes les lois et réglementations du pays de destination.
  • Tous les produits listés sur Ubuy ne sont pas à vendre, Ubuy étant un moteur de recherche mondial. Les produits sont soumis aux réglementations en matière d'exportation et de commerce.

€ 107

Commandez maintenant et recevez votre commande aux alentours du Monday, Septembre 28

QTY:

Transaction sécuriséeTransaction sécurisée

Conforme PCI DSS et certifié ISO 27001:2022, avec des paiements chiffrés et une protection complète de l'acheteur pour chaque commande.

Nos meilleurs partenaires logistiques
  • fedex
  • dhl
Livraison transfrontalière la plus rapide

Caractéristiques et avantages

  • Explores advertising, sales promotion, and public relations functions within the marketing discipline.
  • Focusing on emerging technologies and established digital and legacy media.
  • Covers all aspects of consumer market and competitive research, strategic decisions, market segmentation.
  • New edition includes social media, SEO, retail connectivity, business-to-business marketing strategies and more.
  • Upper-level UG and PG students and professionals in executive education and certificate programs will appreciate it.
  • Robust online resources including PowerPoint slides, videos, notes, exercises, and interactive templates.

Assurance Ubuy

Profitez d'une expérience d'achat sereine avec des produits 100 % originaux, une sécurité de paiement conforme PCI DSS, une protection des données certifiée ISO 27001, la livraison transfrontalière la plus rapide, les retours gratuits* et un emballage sécurisé pour chaque commande.